Our roots are deep

Combining the best in experiential and sponsorship marketing and fully dedicated to the esports community.

The Trade Group and LST Marketing combine forces to  create the most experienced esports firm in North America. Together, The Trade Group – a 33-year leader in the production of traditional events and brand activations, including an 11-year specialization in video gaming and 6 years in esports – and LST Marketing Texas – an expert in sponsorships, consumer activations and communications in the sports and entertainment spaces – can meet virtually every need related to esports events, properties, experiences, marketing, sponsorships and promotions.


Whether you have a clear strategic vision or don’t know where to begin, The Trade Group has you covered. No project is too big or too small – from tabletop displays to elaborate custom exhibits, corporate interiors, branded spaces and event solutions. Our experienced design team, marketing consultants and exhibit management specialists are here to lighten your load and help you shine. Let us show you how.



LST Marketing connects brands with people through sports and entertainment. LST is a multicultural sports and entertainment marketing agency headquartered in Dallas, Texas. 

Our talented team of professionals transforms client objectives into winning programs of all shapes and sizes through sponsorship strategy, event production, athlete and talent integration, and esports.


Proven success

Lets create something great together