Category: Sponsorship

23 Sep 2019

Skillz and the IDGA Partner to Support Mobile Developers

Mobile esports platform Skillz has recently announced a partnership with the International Game Developers Association (IGDA). Skillz’s 30 million players and 20,000 game developers will be connected to IGDA’s network of 10,000 developer chapters and special-interest groups. The partnership seeks to give game developers new tools that will allow them to retain, engage, and monetize […]

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12 Jul 2019

Esports Drinks Up With Anheuser-Busch

Esports is no stranger to beverage sponsors. Over the past few years, well known brands such as Coca-Cola, Pepsi, and Red Bull have all gotten involved in a variety of esports partnerships. So far, however, alcoholic beverages have not been commonplace, largely due to concerns over underaged audiences for popular esports games. That is starting […]

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10 Jul 2019

Riot Partners with Nielsen Sports for Comprehensive Sponsorship Valuation Measurement

Riot and Nielsen Partnership Riot Games and Nielsen Sports, formerly Repucom, recently decided to partner together to form a sponsorship valuation deal for Riot’s League of Legends competitions. Nielsen Sports will provide a comprehensive sponsorship valuation measurement in return for brand exposure from Riot during esports competitions. In turn, Nielsen will reap heavy brand exposure […]

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19 Jun 2019

Hershey’s Collaborates with Twitch to Promote Advertisement and Sponsorship

The Hershey’s – Twitch New Deal Twitch and Hershey’s plan to join forces this year to promote sponsorship and advertising for both brands through the 2019 Twitch Conference. “Hershey brand logos will be placed on their respective Twitch channel pages, and streamers will promote the Hershey’s and Reese’s brands through social media posts,” notes John […]

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