Category: Game Publishers

10 Jul 2019

Riot Partners with Nielsen Sports for Comprehensive Sponsorship Valuation Measurement

Riot and Nielsen Partnership Riot Games and Nielsen Sports, formerly Repucom, recently decided to partner together to form a sponsorship valuation deal for Riot’s League of Legends competitions. Nielsen Sports will provide a comprehensive sponsorship valuation measurement in return for brand exposure from Riot during esports competitions. In turn, Nielsen will reap heavy brand exposure […]

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12 Jun 2019

Riot Games Forms Governance Over “League of Legends” Collegiate Division

With the recent NCAA ruling deciding not to institute guidelines for esports, Riot Games is creating its own governance over its LoL, “League of Legends”, collegiate division. As the publisher of LoL, Riot Games will be overseeing the new governing body as a separate division. The overall question is, who will be in charge of […]

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