26 Jun 2019

Metarama, the Revolutionary Gaming and Music Festival Melting Pot

About Metarama Metarama, an upcoming original gaming and music festival in Las Vegas, promises the ultimate experience with its legendary lineup of gamers and musicians alike. Hosted at the Las Vegas Festival Grounds on October 19-20, 2019, Metarama prepares to wow its crowd. The diverse lineup includes artists, such as Logic, Snoop Dog, Imagine Dragons, […]

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21 Jun 2019

Ticketmaster’s Partnership with the Golden State Warriors Expands to Include Esports Teams

For years, Ticketmaster has been a partner of the NBA basketball team the Golden State Warriors. This year, that partnership is being renewed, with a few new additions. The Golden State Warriors have two esports teams—the Golden Guardians for League of Legends, and the Warriors Gaming Squad for NBA 2K League. Those two teams are […]

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19 Jun 2019

Hershey’s Collaborates with Twitch to Promote Advertisement and Sponsorship

The Hershey’s – Twitch New Deal Twitch and Hershey’s plan to join forces this year to promote sponsorship and advertising for both brands through the 2019 Twitch Conference. “Hershey brand logos will be placed on their respective Twitch channel pages, and streamers will promote the Hershey’s and Reese’s brands through social media posts,” notes John […]

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12 Jun 2019

Riot Games Forms Governance Over “League of Legends” Collegiate Division

With the recent NCAA ruling deciding not to institute guidelines for esports, Riot Games is creating its own governance over its LoL, “League of Legends”, collegiate division. As the publisher of LoL, Riot Games will be overseeing the new governing body as a separate division. The overall question is, who will be in charge of […]

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17 Apr 2019

There Are Now Varsity Esports Programs in 9 States

The National Federation of State High School Associations (NFHS) launched its inaugural esports season, which it referred to as “season zero,” in October of 2018. The season began with the participation of five states: Connecticut, Georgia, Kentucky, Massachusetts, and Rhode Island. The season ran from October 30 to December 11, featured five-player teams playing League […]

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10 Apr 2019

Brands Find Innovative Ways to Reach their Audience through Twitch

Advertising on Twitch is nothing new. Viewers are very familiar with seeing rotating logos and cut-in ads on a streamer’s channels. Now, however, brands are seeking a deeper connection with their audience, and many are finding it by bypassing partnerships to create their own channels. When Amazon purchased Twitch.tv in 2014 streaming was still in […]

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03 Apr 2019

How Esports Enhances a STEM Education

Once thought by many to be a sedentary waste of time, the respect given to esports has turned so dramatically that programs are now cropping up on college and high school campuses. There is even increasing evidence that esports can be utilized to bolster a STEM learning environment.  STEM, which stands for Science, Technology, Engineering, […]

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27 Mar 2019

ESPN Creates New College Esports Championship

ESPN, the sports television giant, is making a significant, and further, commitment to esports. After agreeing to air live matches of the Overwatch League last year, ESPN recently announced the creation of the College Esports Championship (CEC), a declaration that seems to confirm ESPN’s commitment to the growing popularity of esports. According to the ESPN […]

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21 Mar 2019

Overwatch League Launches Ambitious Home-and-Away System

“I love it when a plan comes together.” Those words, spoken frequently by Hannibal, the leader of “The A-Team,” are the penultimate bit of sage wisdom to emerge from that 80s viewing staple – second only to Mr. T’s sympathetic feeling toward anyone who opposed him or his organization (i.e., “I pity the fool.”). Feature […]

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13 Mar 2019

Navigating the Burgeoning Esports Merch Business

In a calmer part of London’s energetic Shoreditch district, an area known for its contemporary shopping and dining options, sat a brick building that was anything but quiet. Music blasted from the open doors and a huge, graffiti-style logo of the esports team Fnatic was painted on the wall. This was Bunkr, the world’s first […]

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