Year: 2019

24 Jul 2019

The Women of Esports

Whether they be game producers, CEOs, managers, designers, streamers, or gamers themselves, women are in inundated throughout the esports industry, you need only take a closer look. “We started looking at the female players and noticing that they were just as good, if not better than the male players,” said Jordan Sherman, Gen. G’s head of partnerships. “But no female players were really given the opportunity to come into a professional environment and play competitively as part of an organization” (Variety). Although finding increasing visibility is the current uphill fight for women in esports, there remains a slew of noteworthy accomplishments by these women over the many years of esports.

Continue Reading
17 Jul 2019

Esports Stadium Arlington to Host 2019 Esports Awards

On November 16th, gamers and fans alike will gather to celebrate esports teams, players, coaches, and video game developers at the international 2019 Esports Awards ceremony. Previously held in London for the past three years, The Esports Awards have been moved to the Esports Stadium Arlington in Texas for its fourth annual ceremony. “The majority […]

Continue Reading
12 Jul 2019

Esports Drinks Up With Anheuser-Busch

Esports is no stranger to beverage sponsors. Over the past few years, well known brands such as Coca-Cola, Pepsi, and Red Bull have all gotten involved in a variety of esports partnerships. So far, however, alcoholic beverages have not been commonplace, largely due to concerns over underaged audiences for popular esports games. That is starting […]

Continue Reading
10 Jul 2019

Riot Partners with Nielsen Sports for Comprehensive Sponsorship Valuation Measurement

Riot and Nielsen Partnership Riot Games and Nielsen Sports, formerly Repucom, recently decided to partner together to form a sponsorship valuation deal for Riot’s League of Legends competitions. Nielsen Sports will provide a comprehensive sponsorship valuation measurement in return for brand exposure from Riot during esports competitions. In turn, Nielsen will reap heavy brand exposure […]

Continue Reading
03 Jul 2019

Complexity Gaming and the U.S. Army Train Up Together

Frisco-based esports team Complexity Gaming recently announced it is partnering with the U.S. Army’s Installation Management Command’s Family and Morale, Welfare and Recreation (MWR) program. More specifically, the partnership revolves around the Army’s Better Opportunities for Single Soldiers (BOSS) program. This program seeks to maintain and improve the morale and well-being of single soldiers and […]

Continue Reading
26 Jun 2019

Metarama, the Revolutionary Gaming and Music Festival Melting Pot

About Metarama Metarama, an upcoming original gaming and music festival in Las Vegas, promises the ultimate experience with its legendary lineup of gamers and musicians alike. Hosted at the Las Vegas Festival Grounds on October 19-20, 2019, Metarama prepares to wow its crowd. The diverse lineup includes artists, such as Logic, Snoop Dog, Imagine Dragons, […]

Continue Reading
21 Jun 2019

Ticketmaster’s Partnership with the Golden State Warriors Expands to Include Esports Teams

For years, Ticketmaster has been a partner of the NBA basketball team the Golden State Warriors. This year, that partnership is being renewed, with a few new additions. The Golden State Warriors have two esports teams—the Golden Guardians for League of Legends, and the Warriors Gaming Squad for NBA 2K League. Those two teams are […]

Continue Reading
19 Jun 2019

Hershey’s Collaborates with Twitch to Promote Advertisement and Sponsorship

The Hershey’s – Twitch New Deal Twitch and Hershey’s plan to join forces this year to promote sponsorship and advertising for both brands through the 2019 Twitch Conference. “Hershey brand logos will be placed on their respective Twitch channel pages, and streamers will promote the Hershey’s and Reese’s brands through social media posts,” notes John […]

Continue Reading
12 Jun 2019

Riot Games Forms Governance Over “League of Legends” Collegiate Division

With the recent NCAA ruling deciding not to institute guidelines for esports, Riot Games is creating its own governance over its LoL, “League of Legends”, collegiate division. As the publisher of LoL, Riot Games will be overseeing the new governing body as a separate division. The overall question is, who will be in charge of […]

Continue Reading