Month: July 2019

31 Jul 2019

Madden NFL 20 Championship Plans Include Pizza Hut and Snickers

Electronic Arts Inc. (EA) and the National Football League (NFL) have recently announced their plans for this year’s Madden NFL 20 Championship Series (MCS). The various stages of the MCS will run alongside major NFL events, including the kickoff, playoffs push, Super Bowl, and draft. As an open registration event, this year’s MCS will have […]

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26 Jul 2019

Activision Blizzard Unveils New Overwatch League Format for 2020

While the current Overwatch League (OWL) season is still in progress, Activision Blizzard has already announced plans for next year’s season. In 2020, the League will be moving away from its four-stage format and away from the Blizzard Arena venue in Burbank. Instead, teams will play in a new format based around homestand weekends in […]

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24 Jul 2019

The Women of Esports

Whether they be game producers, CEOs, managers, designers, streamers, or gamers themselves, women are in inundated throughout the esports industry, you need only take a closer look. “We started looking at the female players and noticing that they were just as good, if not better than the male players,” said Jordan Sherman, Gen. G’s head of partnerships. “But no female players were really given the opportunity to come into a professional environment and play competitively as part of an organization” (Variety). Although finding increasing visibility is the current uphill fight for women in esports, there remains a slew of noteworthy accomplishments by these women over the many years of esports.

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19 Jul 2019

Twitch Remains the Number One Streaming Platform in Q2 2019

Though Twitch experienced a slight decrease in viewership for the first time during Q2, it still came out as the number one streaming platform of the quarter and achieved its second largest quarter yet. According to a study by StreamElements, 70% of all livestream hours watched in Q2 were on Twitch, which amounts to about […]

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17 Jul 2019

Esports Stadium Arlington to Host 2019 Esports Awards

On November 16th, gamers and fans alike will gather to celebrate esports teams, players, coaches, and video game developers at the international 2019 Esports Awards ceremony. Previously held in London for the past three years, The Esports Awards have been moved to the Esports Stadium Arlington in Texas for its fourth annual ceremony. “The majority […]

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12 Jul 2019

Esports Drinks Up With Anheuser-Busch

Esports is no stranger to beverage sponsors. Over the past few years, well known brands such as Coca-Cola, Pepsi, and Red Bull have all gotten involved in a variety of esports partnerships. So far, however, alcoholic beverages have not been commonplace, largely due to concerns over underaged audiences for popular esports games. That is starting […]

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10 Jul 2019

Riot Partners with Nielsen Sports for Comprehensive Sponsorship Valuation Measurement

Riot and Nielsen Partnership Riot Games and Nielsen Sports, formerly Repucom, recently decided to partner together to form a sponsorship valuation deal for Riot’s League of Legends competitions. Nielsen Sports will provide a comprehensive sponsorship valuation measurement in return for brand exposure from Riot during esports competitions. In turn, Nielsen will reap heavy brand exposure […]

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03 Jul 2019

Complexity Gaming and the U.S. Army Train Up Together

Frisco-based esports team Complexity Gaming recently announced it is partnering with the U.S. Army’s Installation Management Command’s Family and Morale, Welfare and Recreation (MWR) program. More specifically, the partnership revolves around the Army’s Better Opportunities for Single Soldiers (BOSS) program. This program seeks to maintain and improve the morale and well-being of single soldiers and […]

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