Month: September 2018

25 Sep 2018

Esports Viewers Believe Sponsors are Essential to the Success of the Sport

Seventy-two percent of esports viewers believe that sponsors are critical to the success of esports. That’s according to a recent survey conducted by Simmons Research on behalf of Activision Blizzard. The video game producer was looking for information regarding viewer attitudes about the premiere season of its Overwatch League. “While we’ve been led to believe […]

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20 Sep 2018

Get Ready North Texas’ Premiere Esports Event – OP Live Dallas!

OP Live Dallas Powered by Team Envy and the Dallas Fuel will kick off this past weekend, Sept. 22-23, 2018, at the Irving Convention Center in Irving, Texas. Purchase tickets. The event is produced by eGency Global in collaboration with SMU (Southern Methodist University) Guildhall, the top-ranked graduate school for video game design in the […]

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20 Sep 2018

Esports Events and Second-Party Data

Esports knows data. After all, the very field on which matches are played is actually a series of ones and zeros. But there is another set of data that’s equally as important to successful events – marketing data. Recent issues, such as the Cambridge Analytica scandal (where a political firm gathered Facebook user data in […]

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12 Sep 2018

How Big Data Can Help Organizers Improve Esports Events

Something the esports industry has understood for a while (and something this is only now becoming clear to many outside of the industry) is that people attend esports events for more than the esports. Yes, of course, the games being played are a major draw, but attendees also come to congregate with other like-minded fans. […]

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05 Sep 2018

Esports Stadiums: Why a New Sport Needs a New Field

Esports events were once held in small, windowless conference rooms. Today, the biggest of these events are filling massive stadiums. The 2016 League of Legends World Championship was held in The Beijing National Stadium, which is the same arena that held the opening, closing, and track and field events of the 2008 Olympic games. A […]

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04 Sep 2018

What Are the Takeaways from Fortnite’s Billion Dollar Success?

On Thursday, August 30, Bank of America Merrill Lynch announced that it lowered its stock evaluation for both Electronic Arts and Activision Blizzard from “buy” to “neutral.” This announcement was made for two reasons: crowded holiday slate of upcoming games and… Fortnite. Think about that. The Fortnite juggernaut has become so big that it is […]

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