Month: August 2018

30 Aug 2018

Gfinity Partners with Domino’s Pizza for “the Biggest Commercial Deal in the Company’s History”

Last month another non-endemic sponsor entered the esports scene in a big way. Domino’s Pizza announced that the company entered a multi-year agreement with Gfinity, an esports competition company and content provider. Gfinity runs an Elite and a Challenger series for the esports FIFA, Street Fighter V, and Rocket League (the most recent season of […]

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21 Aug 2018

Understanding Twitch Streaming Metrics

In 2014, Amazon spent $970 million to purchase the online streaming platform Twitch. At the time, much of the industry was confused by the acquisition. In fact, Google had recently decided not to buy the platform largely due to regulatory concerns. Nobody is questioning the purchase anymore. While there are lifestyle streams available on the […]

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17 Aug 2018

OP Live Dallas to Feature Largest Collegiate Overwatch Tournament in North Texas Powered by Team Envy and the Dallas Fuel

The Dallas Fuel and Team Envy are owned and operated by Dallas-based Envy Gaming, one of the largest esports organizations in the world. OP Live Dallas Powered by Team Envy and the Dallas Fuel is a premier esports event running Sept. 22-23, 2018, at the Irving Convention Center in Irving, Texas. DALLAS – August 17, […]

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17 Aug 2018

Measuring Esports: What Metrics Should Sponsors Use?

In 2018, the North American League of Legends Championship Series radically changed its structure by shifting from a promotion and relegation system (where teams bounce between different divisions based on their performance the previous season) to a franchised league (where teams purchase a slot for a guaranteed amount of time). In 2019, the European League of […]

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16 Aug 2018

Twitch Streamers: What These New Celebrities Mean for Sponsors

The nature of celebrity has always been a nebulous concept. Movie, music, and sports stars fit the mold of what we naturally think of a celebrity, but there are certainly others – politicians, models, reality TV show contestants – who obtain fame for any number of reasons, including talent, looks, scandal, and just being near […]

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10 Aug 2018

The Overwatch League and the Future of Esports Advertising

On July 28, confetti rained down on the victorious London Spitfire, marking an end to the Overwatch League’s inaugural season. One that by all accounts was a success. The audiences were twice as big as expected with broadcasts that averaged between 80,000 and 170,000 concurrent viewers. The two-day finals event was hosted at the Barclays […]

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02 Aug 2018

eGency Global Pleased to Announce the Bounty Royale Brawl Featuring Fortnite at OP Live Dallas

Epic Games will present an educational component for OP Live Dallas. The premier esports event runs Sept. 22-23, 2018 at the Irving Convention Center in Irving, Texas. DALLAS – August 2, 2018 – eGency Global, a leading esports production, marketing and talent management firm in collaboration with SMU (Southern Methodist University) Guildhall, the top ranked […]

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